Of course, those changes begged the question as to where that leaves a smaller companion app like Threads. Eventually, the company wants to include WhatsApp in this cross-platform messaging experience. The updates included a host of new features as well, like ways to co-watch videos, react with emoji, change the chat color and more. Following Threads’ debut, Facebook made Messenger and Instagram interoperable - meaning Instagram users could message friends on Facebook and vice versa. The closure comes at a time when Meta (formerly, Facebook) is revamping its messaging platforms. To date, Threads has seen approximately 13.7 million global installs from across the App Store and Google Play, according to estimates from app intelligence firm Sensor Tower. It’s also rated a middling 3.1 stars across 2,500 reviews as users complain about its usability, layout, missing features and glitches. App Store - an indication of its continued failure to catch on with a broader audience. 214 in the Photo & Video category on the U.S. It still didn’t function as a quick way to read through your messages, though, and didn’t gain significant traction as a result of the changes. With the update, Instagram attempted to make it easier to switch between friends’ Stories, the Camera interface, and other parts of the experience. Though the app had offered a way to update your Status - or even automatically update it, based on your location - it had been difficult to navigate between the different sections of the app until the 2020 redesign. But instead of iterating on the experience, Threads received little attention until a revamp last year, which made it possible to message everyone - not just “Close Friends” - as Direct had once offered. The app didn’t gain mainstream adoption, however. Instead of focusing solely on the inbox experience, Threads was built as a “camera-first” mobile messager designed to be used for posting status updates and staying in touch with those you designated as your “Close Friends” on Instagram. Threads was introduced in 2019 as a companion app to Instagram shortly after the company shut down its other standalone messaging app, Direct. Instagram is planning to alert its existing Threads users with an in-app notice beginning on November 23, which will direct them to return to Instagram to message their friends going forward. The app will no longer be supported by the end of December 2021, the company confirmed to TechCrunch after reports of its impending closure began circulating via social media. Instagram’s standalone messaging app Threads is shutting down.
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